Article by Heather Staible February 2, 2020 (papercitymag.com)
• In the fall of 2020, Steve Kopelman, the COO of ‘Escape the Room’, will open ‘Seismique’ in Houston, Texas – a 40,000 square foot ‘Space City’ “experiential art museum” which will give visitors a fully immersive and interactive experience that includes exploring an alien spaceship crash site and interaction with extraterrestrials. The alien craft has inexplicably crashed into a NASA government building.
• The museum will feature 40 different rooms and a dozen different Seismique “environments”, with some of the rooms changing every six months. “It will be incredible. It’s a space age alien theme, but with our twist on it,” says Kopelman. “Millennials and the younger generations are about the experience.” The museum is designed for multiple trips to maximize the surprises and discovery in each room.
• Visitors to Seismique can expect a full range of exploratory experiences combining animation, augmented reality, textiles, gaming, projection mapping and artwork from local creators. Kopelman raves about Houston’s art scene, noting it’s a “a great art city, full of untapped talent.”
• The company boasts 22 Escape the Room locations across the United States. Kopelman was inspired to create Seismique after visiting the immersive teamLab Planets TOKYO.
• There is also an interactive educational center offering Science, Technology, Engineering, Arts, and Mathematics workshops for students from local schools across Greater Houston. Seismique will also feature multiple private event spaces for meetings, events and live performances.
• “It has to be fun and span multi-generations,” Kopelman says. With the success of his Escape the Room venues, Kopelman sees a universe of worlds for his imagination to explore. “It’s going to be a mind-blowing, colorful and fun experience.”
A mysterious alien spaceship has inexplicably crashed into a NASA government building. Rather than mass pandemonium and top-secrets, Houstonians are encouraged to explore the crash site, interacting with extraterrestrials.
Have no fear, Houston. There is no problem, and that’s just the way Steve Kopelman, the mastermind behind Seismique planned it. His new 40,000 square foot experiential art museum lands in Space City in the fall, giving visitors a fully interactive experience throughout a space which formerly housed a since shuttered national big box store.
Aliens and all.
“It will be incredible. It’s a space age alien theme, but with our twist on it,” Kopelman tells PaperCity. “We live in an experience economy. Millennials and the younger generations are about the experience. What can I experience and post on my Instagram?”
Kopelman knows a thing or two about crafting experiences that entertain. He is the COO of Escape the Room, a company that boasts 22 Escape the Room locations across the United Staes. Seismique is his first immersive experience space. He and his team searched the Houston area for just the right building for his imagination to come to life.
“We looked at 20 locations before finding this one. It needed to be indoors, an open floor plan with plenty of power and ample parking. That’s exactly what we found,” Kopelman says of the West Houston location.
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